Dubai: A younger buyer profile is starting to figure more prominently in Dubai developers’ plans. And “co-living” spaces are what the developers are building for them where buyers and tenants could aim to live and work within the same neighbourhood.
Emaar has launched the “Collective”, where one-bedroom units start from Dh671,888 at its 11 million square metre Dubai Hills Estate project in MBR (Mohammad Bin Rashid) City. The “functional spaces encourage a connected and collaborative environment that appeals to entrepreneurs, creatives, professionals and families”, Emaar said in a statement on Thursday.
“Dubai has a growing population of young entrepreneurs, innovators, professionals and creatives, whose idea of home is shaped by their outlook and aspirations,” Ahmad Al Matrooshi, Managing Director of Emaar Properties, said in a statement. “Being part of a trendy neighbourhood with all amenities including co-working spaces right within their building.”
That’s the key point developers are driving at in their sales pitch — live and work in the same place or area. For a new crop of buyers and future tenants, this detail matters. They are not the sort who will be willing to spend hours on the road to get to work and back.